• Ashley Dowds

A Moving Target

When the eLearning idea morphs into new scripts, it's okay - as long as the idea has a target! The saga begins with an innocuous request from client to voice: "Just send the copy in your usual voice, thanks."


Opening gambit:


The plot thickens: (The Creative team realises there is a whole new spin on this for a younger target audience. Helpful prompts include phrases such as "Is it a bird!? Is it a PLANE...that kind of tone".)




And the idea lands: (Actually tone has developed over the last few years. Superheroes are a little more tongue-in-cheek, more 'real'!)